What do you expect when people visit your website? Most website owners are just publishing and praying that their website bring them profit. They use the post an article and pray model of conversion so they end with little to no sale. If you want to maximize your website benefit, you need a strategy to make your marketing effort fruitful. This article discusses some of the things you can do to achieve your conversion goals.
1.Determine What You Visitors To Do
What do you want your visitor to do when they arrive at your website? Do you want them to make a purchase, download an application or sign up in whatever affiliate program you are promoting? You have put up a website for a reason whether you want people to watch a video or download your ebook, you need to identify what you really want them do so you can prioritize your goals.
Most website aim for one thing, they want people to buy what they are selling. It is the most popular goal and also the most difficult to achieve. That’s you need to prioritize what you want to achieve for your website. If you give people a lot of options when they arrive at your website, majority will just do nothing and leave.
By the way, study shows the three most common marketing tactics used by businesses are search engine optimization, email marketing and social media marketing. Most business with long term goal is just focus on getting people to sign up on their contact form, follow them on social media websites and subscribe to their newsletter. Of course, there are also businesses that target consumers that buy on impulse. They used Facebook and paid advertising to push their products to consumers.
2. Track Conversion
So, you finally figured out what you really want for your website. Now that you do know your goal, it is time to set up a conversion tracker. Having a website analytics can help you track your conversion. Take note, if you have analytics you keep track of every visit to your website and know if you are achieving your goals or not.
3.Create An Effective Landing Pages
What is the purpose of a landing page? It is your sales page, your one big advertisement to consumers. So, make it good if you want your potential customers to take action. But of course, it is wise to create a landing page for your target. You cannot create one landing page to target grandmothers and teenagers because both have different mindset.
Implement Marketing Plans Strategically
Executing your marketing plans strategically is crucial to your success. If you do not execute your campaigns properly your marketing effort will not yield the conversion you are looking for. That’s why you need to think carefully on how you will implement your marketing plans one by one.