Facebook is the most popular social media website. A lot of people even consider Facebook the #1 social media network because of its popularity. With over 1.32 billion registered users, marketers consider the site a gold mine. Many businesses are unfamiliar or not aware with the marketing possibilities of this platform and what the site can do for their business. This is even true for small companies that don’t have enough budgets to promote their product or services on massive scale.

Small businesses that want to tap a larger market without spending much can take advantage of Facebook ads. If you have a small business that you want to promote but unsure about the impact of promoting through social media to your bottom line, maybe this article can help you. I’ll discuss the impact of Facebook for it is the most widely used social networks for small businesses.

Facebook Advertising Tips

Below are some facebook advertising tips you need to know:

Facebook Ads Helps Customer Know Your Brand

A lot of people use the site socializes with friends and family so they log-in daily. Advertising on Facebook is a good idea as customer can find your brand without interrupting their routine.

Small businesses with new brand to promote can use the site to build customer loyalty by simply interacting with customers who reaches. By the way, you don’t really need to spend money to promote your business. When you have a facebook business page, place for you to interact, connect and make your brand discoverable you can help your customer find you.

Identify Your Clients

Do you want to know your audience? Advertising on facebook gives you not just with cheap ads but also a way to indentify your clients. When you advertise, you can easily analyze your audience because the site provide analytics tool. You can study your performance so you can fix or change your approach if necessary. This is important so you can get the maximum benefit from your effort.

Maximize Impact on Social Networks

The best thing about Facebook ads is that you can always find out what suit your business or not, before you give your 100%. With facebook, you can run different ads to test the method and understand how social media marketing works. You cannot do this with traditional advertising because its either you go all out or not.

Pay Only What You Can Afford

Traditional advertising are expensive. That is the reason many small businesses cannot afford to advertise on newspapers. Even if you can afford to pay the cost of advertisement there is no guarantee that your target audience will see your ads. If you take your budget and place it on Facebook ads, you will have a colored ad that targets only your preferred audience.

Advertising on Facebook is a lot cheaper as you only pay what you can afford daily or monthly. Facebook ads also does not require upfront payment what it does is allow you to create a budget for your business.


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